Scope of work: Fine Design created for Bake Off – Ale ciacho! a cohesive visual identity, broadcast design and motion graphics package: on-air graphics, animation, infographics, lower thirds, visual systems and promotional assets.

The project was developed for on-air use, promotion and consistent application across different formats. The visual package combines clear brand recognition with dynamic motion design, so the graphics support the rhythm, storytelling and recognisability of the programme.

Production: Jake Vision for TVP 2